Privacy

We ("we," "us”,” WakaRoad ”) are firmly committed to privacy. The following discloses our information gathering and dissemination practices for this website (the "Website") and use of our service ("Service"). By accepting the terms and conditions you consent to this Privacy Statement and agree to the terms, conditions and notices contained or referenced herein. We reserve the right to make changes to this Privacy Statement at any time and such changes will be posted to our website and become effective without prior notice.

Your continued use of our Website constitutes your acceptance of such changes. Accordingly, you should review this Privacy Statement from time to time for changes. However, if the changes are material and if required by applicable local law, we will obtain your consent. Unless we have obtained your consent to the updated policy, your personal data will be processed in accordance with the privacy policy in effect at the time of your acceptance of this policy. THIS PRIVACY STATEMENT WAS LAST UPDATED ON: Feb 02, 2012.

Unless prohibited by applicable law, the English text of the Privacy Policy shall be the official version and if for any reason the translated text is incorrect, or misleading, the English text shall prevail.

1. What Information is collected and for what purposes?

We collect personal data from you in a variety of ways including when you register with us on the website. We categorize the personal data in two types of information: personally identifiable information ("PII") and non-personally identifiable information ("Non-PII"), which is also referred to as aggregate and anonymous data. Some of the collected data may concern health, ethnicity, sex life or other information which may be considered as sensitive. The following personal data is collected on our website.

(i) In order to establish an Ad Profile on the website we require that you submit, User name/pseudonym, postal code & country, date of birth, current marital status or relationship, desired length of a relationship, height, weight, build/stature, sex and email address. This data is collected in order to identify suitable members and put them in touch with you as well as to improve our Site and Service. For this purpose, data is made anonymous, i.e. it is only sent to potentially interested members using your pseudonym. You yourself decide what information appears in your profile. Personal information that may identify you is not permitted on your Ad Profile. Please note that you may upload photos to your Ad Profile. The type of photos you upload may clearly identify you. The data is also collected for commercial, promotional, advertising and business purposes;

(ii) When you order credits we and/or our third party affiliates and payment processors, process financial information required for the payment transaction, such as name, address and your credit card data (such as number, issuing institution and expiry date) or account details (account holder, account number, sort code, institution), and

(iii) Information set out under section 2 below.

2. What information do you gather automatically from visitors?

We use your IP address (the series of numbers associated with your individual computer) to help us maintain our site, identify problems with our server and to provide you with an enhanced experience. We do use cookies to identify traffic that comes through advertising and to facilitate a more user friendly experience. Cookies are small pieces of information that a web site places on your computer's hard drive so we know it's you when you visit. This helps us to create a personalized experience for you when you visit our site. The use of cookies is a very common practice on the Internet and provides for a more customized user experience of the Website. If you are uncomfortable with this, you can disable all cookies through your browser settings. Your enjoyment of our site won't be adversely affected if you have set your browser to reject cookies.

3. How will this information be used and who has access to it?

Non-PII Your Non-PII is used to personalize your experience, allow other members to find you through a search, to compose your personal profile - which is associated with a pseudonymous identity you have created - and to deliver targeted advertising and promotional offers to you from external companies that are of the highest relevance to your demographic profile. We may share some of this information for our own analysis and research purposes with our professional advisors or consultants and third party partners. PII

The PII we collect from you is used in the course of providing our service to you and to improve the content and functionality of our Website or customize the layout of our pages for each individual member. We may use your contact information to send you valuable updates and timely notices of promotions and mailbox status reports. We may also use your PII to send electronic mail to you, for the purpose of informing you of changes or additions to the Service, or of our products and services. You are aware that we may share, and you hereby consent to our sharing of, the personal data we collect to our affiliated companies and to any non-affiliated third party as provided below: Financial Information

Under some circumstances we may require certain financial information. We use this financial information to bill you for use of our services and products. By making a purchase, or engaging in any other kind of activity or transaction that uses financial information on the Website, you consent to our providing of your financial information to our service providers and to such third parties as we determine necessary to support and process your activities and transactions, as well as to your credit card issuer for their purposes. These third parties may include the credit card companies, data processing companies and banking institutions used to process and support your transaction or activity. To receive information regarding our third party processors please contact us using the information below. Trusted Third-Parties

We may share personal data, PII as well as Non-PII, with service providers that may be associated with us to perform functions on our behalf. In addition, unless you opt out, from time to time we may share and/or sell PII about our users (such as your mailing or email addresses) with selected third parties, so they can offer goods and services that we believe may be of interest or benefit to our users. We will ensure that such third party's processing of your personal data will not be incompatible with the purposes stated in this document. If you prefer not to receive messages from these third parties you may notify us by opting out at any time by going to the "Manage Profile" or "Message Center" sections of your Ad Profile as described more fully below or sending a request to our Contact Form below. We may disclose your PII to respond to law enforcement requests; or where required by applicable laws, court orders, or government regulations; or to protect against misuse or unauthorized use of our site; or to protect the personal safety or property of our users or the public (among other things, this means that if you provide false information or attempt to pose as someone else, information about you may be disclosed as part of any investigation into your actions). Sale or Merger

We may disclose and sell PII in connection with the sale, assignment, or other transfer of the business or a portion of the business of our Website, including a corporate merger, consolidation, restructuring, sale of assets or other corporate change of our direct or indirect parent companies that affects us for the purposes of carrying on the obligations contained herein. Affiliate Entities

We may share much of our data, including PII about you, with our parent, subsidiary and other affiliated companies (each an "Affiliate") that are committed to serving your online needs and related services on our Site. To the extent that these entities have access to your PII information, they will give such information at least the same level of protection treat it at least as protectively as they give to treat information they obtain from their other users. Our Affiliates will follow privacy practices no less protective of all users than our practices described in this document, to the extent allowed by applicable law. It is possible that we or one or more of our Affiliates, or any combination of such, could merge with or be acquired by another business entity. In connection with the due diligence review involving such a potential transaction, we may share some or all of your PII with potential acquirers, merger partners or investors, and their agents (including professionals). We would require that these third parties sign non-disclosure and, if necessary, data protection agreements and would endeavor to disclose as little PII as possible. Should such a combination then in fact occur, you should expect that we would share some or all of your information in order to continue to provide the Service. Transfer to a third country

When personal data is shared with our Affiliates, Trusted Third Parties or other entities stated in this document the personal data may be transferred to a third country outside the EEA. Wherever your personal information is transferred, stored or processed by us, we will take all reasonable steps designed to safeguard the privacy of your personal information.

4. How long do you keep the information I've provided you?

We keep the information you have given us for as long as your Ad Profile stays active or hidden or is allowed by applicable local law. Accessing and updating your email notification preferences, personal information and public information You have the opportunity to opt-out of certain communications and modify personal information or demographic information you have provided to us, and to hide information visible to the public users of the Website at any time by going to the 'Manage Profile' or 'Message Center' sections on your Ad Profile. Please be aware that it may take several hours for any custom changes you make to take effect on the public areas of the system. Please also note that changing or deleting your information through the 'Manage Profile' or 'Message Center' section of the system, or opting-out of email notifications from us, will only change or delete the data in our database for the purpose of future activities and communications. These changes and deletions will not change or delete information or emails that are queued to be sent or have already been sent.

5. Unsolicited Contact (SPAM)

Ashley Madison, our affiliates and our channel partners do not send unsolicited email at any time. However you hereby consent to receive email messages to the email address you register on your Ad Profile e.g. for marketing purposes and from members. You may opt-out of receiving email messages at any time by sending a request to our Contact Form below or to legal AT WakaRoad .com

6. Do you monitor online behavior?

Our users communicate with each other through on-site Mail Messaging and Instant Messaging. While we do not, as a rule, moderate or monitor members' private exchanges, we reserve the right to do so if we suspect users of being under the age of 18 or of using our service for the purpose of solicitation or any other violation of our Terms & Conditions or Privacy Statement. Submissions that appear on the public area of the site are moderated and, if necessary, we reserve the right to edit, delete, remove or not use any communication on a public area of the site.

7. Affiliates

When you register to become an Affiliate, you will be asked for contact information. Your information will only be used by internal staff and will never be shared with anyone external to the company other than to our affiliated or related companies, and any of their respective advisors and representatives.

8. Other Information Collectors

Except as otherwise expressly described in this Privacy Statement, this document only addresses the use and disclosure of information we collect from you. To the extent that you disclose your information to other parties, whether they are on our Website (including links to third party sites) or on other sites throughout the Internet, different rules may apply to their use or disclosure of the information you disclose to them. To the extent that we use third party advertisers or have third party e-commerce partners, they adhere to their own privacy policies. Since we do not control the privacy policies of any third parties, you should investigate their policies before you disclose your personal information to them.

9. Security

We treat data as an asset that must be protected against loss and unauthorized access. To safeguard the confidentiality and security of your PII, we use industry standard practices and technologies including but not limited to "firewalls", encrypted transmission via SSL (Secure Socket Layer) and strong data encryption of sensitive personal and/or financial information when it is stored to disk. 10. Right to access Information You are entitled to upon request and without cost receive information with regards to whether and in what way personal information regarding you is processed. If you wish to receive such information, please contact us at our contact details below. We may require you to provide verification of your identity to provide a copy of the information we hold. Please note that in certain circumstances we may withhold access to your information where we have the right to do so under applicable current data protection legislation.

11. General

Please note that by accepting this Privacy Policy you consent to receiving targeted advertisement by electronic means from Ashley Madison, its Affiliates and the Trusted Third Parties and to have your personal data to be communicated to Ashley Madison's Affiliates for the purposes of such communication. Your data will be kept in a data file controlled by Us. You are also entitled to access, rectify your personal information, object or cancel the processing operations by contacting privacy AT WakaRoad .com. To contact us concerning Privacy issues, please use the Contact Form or contact privacy AT WakaRoad .com. All other inquiries should be sent using our Contact Us section.